• An off-white illustration of a hand, holding a lit match, where the flames of the lit match has the title "Tacky's" written inside of it. The illustration is displayed on top of a photo of an orange tree and a bright blue sky.

TACKY’S INCENSE MATCHES

THE BRIEF

​Provided in three different scents, cherry, mint, and lavender, Tacky’s incense matches brings back the classic feel of purchasing a vintage matchbox. The product includes a trash compartment that serves as a holder for your incense. The product design reflects old-style 1950s packaging for matches, with a twist; simply light the match, place it in the provided stand, and dispose of the used match in the small compartment designed as a trash bin. 

THE BRAND

​Composed out of 100% recycled materials, Tacky’s is dedicated to improve waste management practices. Additionally, the provided scents of the matches are known to be subtle and not overwhelming, whilst getting the job done. Composed out of all-natural materials, the matches offer a refreshing aroma to its surroundings. The pop of colors in the brand are meant to reflect that of 1950s and 60s packaging styles. The packaging is screen printed with environmentally friendly ink on its repurposed surfaces. 

  • A photograph of a stack of 2 lavender incense match boxes on the left, a stack of 2 cherry incense match boxes in the middle, and a stack of 2 mint incense match boxes on the right. Each of the incense match boxes display the left and right side of each box.

THE AUDIENCE

This brand was cultivated solely for its natural scents. With its organic manufacturing, its purpose is to provide a healthy aroma for customers who care about both the environment and providing a refreshing feel to their surroundings. Tacky’s cares about its customers the way they care about our environment, so they ensure nothing but the best quality of products for their consumer audience. 

  • Three separate photos of individuals happily enjoying nature. On the left, a woman's profile of her smiling with a daisy in her hair. In the middle, a blonde woman, wearing sunglasses, smelling a bouquet of flowers which is partially covering her face. The right photo shows the backs of two women, staring into a field of tall grass, hugging each other from the side.

INSPIRATION

The packaging design for this brand was envisioned to be both heavily typographic and illustrative. I found inspiration in old-school packaging styles, which provide a hand-printed effect to their products. The pairing of a strong font, hand drawn assets, and colors that pop allow the consumer to have a more personal connection to the product, just like when collecting retro safety match boxes. 

BRANDING

  • A chart of Tacky's branding; logo variations in the top row and colors and fonts in the bottom row.

FINAL DELIVERABLES

  • Black shirt with a red illustration of a hand holding a lit match.
  • Title 'Tacky's Incense Matches' on top of photo of a mint field.
  • Photo of the dyelines of all three scents of boxes; lavender, mint, and cherry. Displaying all sides of each box.
  • A purple illustration of a hand, holding a lit match, where the flames of the lit match has the title "Tacky's" written inside of it. The illustration is displayed on top of a photo of a dark-wooden desk, with some house plants around it and a salt lamp and laptop sitting on top of it.
  • A green background with the text "100% all natural" displayed across of it.
  • A red square with the words "Manufactured with completely recycled packaging" displayed across it.
  • Photo of all three incense boxes; cherry, mint, and lavender, displaying the front of the box. The front of the box is just the scent labeled 4 separate times.
  • A purple square with the words "subtle, effective" written around an ampersand sign.
  • An off-white square with the words "beautiful, refreshing, tangy fragrance" written across it in red.
  • A photo of a pile of assorted matches, (green, purple, and red), spread out on a red background.
  • Photo of the mint match boxes and next to it is the match holder with a match in it, lit up.
  • A photo of the lavender incense matchbox from all sides on a white background.
  • A photo of the cherry matchbox from the front and the back on a white background.